Publish Your App to the App Store & Google Play

Before any tool, about $124 in year one: Apple’s Developer Program is $99/year and Google Play charges a one-time $25 fee, both paid directly to Apple and Google. No tool can make store publishing free. On Choicely, building and previewing a real native app is free (300 credits monthly, no card); publishing starts at Premium, $25/month.

Not with Choicely. Traditionally, submitting an iOS app meant using Xcode on a Mac. The Publish Assistant builds and submits your Choicely app for you, so you don't need a Mac or Xcode — you do still need an Apple Developer Program account ($99/year).

Either can publish, but they differ. An Apple organization account requires a D-U-N-S number to verify your legal entity; an individual account doesn’t. On Google Play, the 12-tester closed-testing requirement is scoped to personal accounts created after 13 November 2023 — Google does not mention organization accounts in that rule. Note the trade-off before switching: an organization account needs a D-U-N-S number, which can take up to 30 days to obtain, so it is not automatically the faster route to production.

Personal Google Play developer accounts created after 13 November 2023 must run a closed test with at least 12 testers, opted in for 14 continuous days, before they can publish an app to production. Google scopes the rule to personal accounts. The 14 days must be unbroken — dropping below 12 opted-in testers restarts the clock. The Publish Assistant guides you through setting this up if it applies to you.

Apple rejected about 23% of the 9.1 million submissions it reviewed in 2025 — that counts submissions rather than apps, and over 387,000 were approved after an earlier rejection, so a rejection is usually a round trip rather than a verdict. The most common causes are minimum-functionality or webview-wrapper issues (Apple Guideline 4.2), privacy problems, crashes, and metadata mistakes. The Assistant pre-checks against these before you submit, and because Choicely builds real native apps rather than webview wrappers, you avoid the biggest rejection trap.

Only apps built on Choicely. The Publish Assistant is the publishing layer for the Choicely builder — it pre-checks, lists, and submits the app you build with us. It is not a standalone service that submits an app you built elsewhere.

Real native. Choicely generates native iOS and Android apps, not a website wrapped in an app shell — which matters because Apple's Guideline 4.2 routinely rejects webview wrappers for lacking native functionality.