Publish Your App to the App Store & Google Play

Before any tool, about $124 in year one: Apple’s Developer Program is $99/year and Google Play charges a one-time $25 fee, both paid directly to Apple and Google. No tool can make store publishing free. On Choicely, building and previewing a real native app is free (300 credits monthly, no card); publishing starts at Premium, $25/month.

Not with Choicely. Traditionally, submitting an iOS app meant using Xcode on a Mac. The Publish Assistant builds and submits your Choicely app for you, so you don't need a Mac or Xcode — you do still need an Apple Developer Program account ($99/year).

Either can publish. An Apple organization account requires a D-U-N-S number; an individual account doesn’t. On Google Play, new personal accounts must run the 12-tester, 14-day closed test before production, while organization accounts are exempt. If you publish as a registered business, an organization account removes that hurdle on Google.

New personal Google Play accounts must run a closed test with at least 12 testers for a continuous 14 days before publishing to production. Organization accounts are exempt. The Publish Assistant guides you through setting this up if it applies to you.

About 25% of apps fail their first review — most often for minimum-functionality/webview issues (Apple Guideline 4.2), privacy, crashes, or metadata. The Assistant pre-checks against these before you submit, and because Choicely builds real native apps rather than webview wrappers, you avoid the biggest rejection trap.

Only apps built on Choicely. The Publish Assistant is the publishing layer for the Choicely builder — it pre-checks, lists, and submits the app you build with us. It is not a standalone service that submits an app you built elsewhere.

Real native. Choicely generates native iOS and Android apps, not a website wrapped in an app shell — which matters because Apple's Guideline 4.2 routinely rejects webview wrappers for lacking native functionality.