White Label App Builder for Agencies and Resellers
✅ Build native iOS and Android apps for your clients under their own brand, without coding
✅ Earn recurring commission on every app you sell, and bill your own services on top
✅ No upfront investment (custom platform integrations are quoted separately): start building for free
A white label app builder with no upfront cost for standard apps
Choicely is a white label app builder for agencies, studios and consultancies that want to sell mobile apps to their clients. You build each app in Choicely and brand it as your client's own: their name, logo and colours, so it looks and feels like it was built in-house.
The reseller plan requires no upfront investment from you (custom platform integrations are quoted separately). You get paid when you build and sell apps for customers.
Sell your own services on top
The app is only part of the job. Charge your clients for the work around it as much as you like: app design, customization and updates, content creation and campaigns.
Want the numbers? Read how much money you can make from reselling mobile apps.
Recurring commission on every client app
Get recurring revenue for each month your client is using the app you built.
We pay the commission quarterly to your bank account.
The deal for the Choicely app platform is made between Choicely and your client, so you keep the paperwork to a minimum.
.webp?width=1572&height=897&name=app-builder-1%20(2).webp)
White label community apps for your clients
Clubs, associations, fan groups and membership organisations want an app of their own. With Choicely you can sell them a white label community app under their brand, with the features communities use: content publishing, voting, rating and surveys, push notifications and premium content.
See what a community app built with Choicely can do, then build the first one for a client. You get training, onboarding materials and 1-to-1 support along the way.
Trusted by
Why agencies resell Choicely apps
- Sell native iOS and Android apps under your clients’ brands
- No coding expertise needed
- Smooth and fast app development
- Get recurring revenue from every app
- Expand your offering
- Sell more services
- Grow your margins on apps sold
- Stand out among competition
- Win more deals
How white label reselling works: two models
There are two ways to sell Choicely apps to your clients:
1. Value Added ResellerYou handle the client throughout their lifecycle, from finding them to building their white label app. You get a share of the app's monthly billing as a commission. No starting costs.
There are no limits to how much and what kind of accompanying services you can sell, including fees for app development, content creation, customization, design and updates.
The app platform deal is done between Choicely and your client, so no investment is required from you.
2. ResellerYou bring us leads who are interested in apps and the app builder, and help close them, for which you get commission. We build the app. Reseller contracts are negotiated separately.
Comparing programs? Our practical guide to becoming a mobile app reseller explains the common reseller models.
Become a Choicely white label reseller
Sell white label apps for commission. Help your clients save on app development costs, and engage and monetize their audiences.
Value Added Reseller Commission
✅ 20–35% commission, rising as your number of active paid apps grows. Exact terms are set in your partner agreement.
Your commission, plus your own fees
Commission comes on top of what you bill your clients for your own work.
Remember: you can freely bill for app design, customization, updates and content creation!
How to start reselling white label apps
- 1. Start building for free in Choicely Studio
- 2. Contact us and open the reseller account
- 3. Build native iOS and Android apps under your clients’ brands
Supporting services and tools for resellers
- Self-service Onboarding & Tutorials
- Publish Assistant: store listings, pre-checks and guided submission
- Live Reseller Support
- Sales & Marketing Collateral
- Customization or hands-on help when needed
White label mobile apps, native on iOS and Android
Every app you sell is a real native iOS and Android app with your client's name, icon and colours. Build it visually without coding, or describe it and let the AI build the first version, then shape it in Studio.
When the app is ready, the Publish Assistant prepares the store listings, pre-checks the app against Apple's and Google's review rules and guides the submission to the App Store and Google Play under the app's developer accounts.
- Build a ready-to-launch app in hours
- Lower app development costs
- Independence, no coding skills or coders needed
Start each client app from a template
What your clients' apps can do
- Content publishing and creation
- Engagement features like voting, rating and surveys
- Monetization: in-app purchases, ads, premium content, ecommerce and more
- Push notifications
- Versatile integrations and 3rd party features
- Native iOS and Android apps
- Optimized for reliable performance, scalability and traffic peaks
World Class Apps
Building an engaging, high-quality mobile app used to take months of work and a massive budget. Not anymore.
Build high-quality apps for your customers in weeks, rather than months. No coding needed.
Eurovision Song Contest
Flashy song contest app to engage the passionate Eurovision fans.
ITV
Love Island
Crushing viewership and app download records in multiple countries.
Banijay
Dancing with the Stars
An engaging second screen app that offers exclusive fan content and engaging features.
RÚV
This broadcaster app entertains its Icelandic audience throughout the year. When it was launched, it helped break an all-time record in the national Eurovision qualifiers.
Miss Universe
The largest beauty pageant on the globe relies on this app for voting, getting millions of downloads.
