Choicely Acceptable Use Policy

Effective date: April 20, 2026

This Acceptable Use Policy (“AUP”) sets out the rules for using the Choicely platform, the Choicely AI app builder (the “AI Builder”), and related services (the “Services”). It applies to everyone who uses the Services, including customers, their authorized users, and end users of apps and websites built with Choicely.

This AUP is part of the Choicely Terms of Service and is incorporated by reference. Capitalized terms not defined here have the meanings given in the Terms of Service. We may update this AUP from time to time; the current version is always available at choicely.com/aup.

1. Lawful and respectful use

You must use the Services in compliance with all applicable laws and regulations and in a way that respects the rights and safety of others. You are responsible for everything you submit to the Services, everything the AI Builder generates for you that you accept or publish, and everything you publish through apps and websites built with Choicely.

2. Prohibited content and activities

You must not use the Services to create, host, generate, distribute, or facilitate any of the following:

Illegal or harmful content

Content that violates any applicable law, including intellectual property, privacy, defamation, consumer-protection, advertising, export-control, or sanctions law.
Sexual content involving minors, content that sexualizes real persons without their consent, or non-consensual intimate imagery.
Content that promotes or facilitates self-harm, suicide, eating disorders, or other serious harm.
Content that incites or promotes violence, terrorism, or organized criminal activity.
Hateful content targeting people based on protected characteristics such as race, ethnicity, religion, gender, sexual orientation, disability, or national origin.
Harassment, bullying, threats, doxxing, or stalking.

Deception and impersonation

Impersonating Choicely, another person, or an organization in a way that is misleading or harmful.
Generating disinformation, deepfakes intended to deceive, or political content that misrepresents candidates, elections, or voting processes.
Misrepresenting AI-generated content as human-created in contexts where the difference matters (for example, journalism, academic submissions, or regulated communications).

Security, abuse, and platform integrity

Probing, scanning, or testing the vulnerability of the Services, except under an authorized program.
Bypassing or attempting to bypass authentication, rate limits, content filters, safety guardrails, or other protective measures.
Using bots, scrapers, or automated means to access the Services in a way that imposes an unreasonable load on infrastructure.
Distributing malware, ransomware, spyware, or any code intended to disrupt, damage, or gain unauthorized access to systems or data.
Using the Services to conduct phishing, smishing, vishing, or other social-engineering attacks.
Sending unsolicited bulk communications (spam) through push notifications, email, or other channels operated by the Services.

Privacy and data

Uploading or processing personal data without a lawful basis.
Uploading special categories of personal data (such as health, biometric, genetic, racial, religious, or precise-location data) unless agreed in writing and with appropriate safeguards.
Collecting personal data from end users without proper notice and, where required, consent.

AI Builder — specific prohibitions

Attempting to reverse-engineer, decompile, or extract model weights, training data, or system prompts from the AI Builder or any underlying model.
Using AI Output to develop, train, or improve a competing AI model or app-builder product.
Using prompt injection or other techniques to circumvent safety guardrails or to attack other users of the Services.
Submitting prompts that request prohibited content even if the resulting output is later discarded.
Building apps that provide medical, legal, financial, or safety-critical advice without qualified human review and clear disclaimers.
Building apps that automate decisions producing legal or similarly significant effects on individuals without meaningful human oversight.

App-store and distribution rules

Publishing apps that violate the Apple App Store Review Guidelines, the Google Play Developer Program Policies, or the policies of any other distribution channel you use.
Misrepresenting your app, its publisher, its monetization, or its use of AI to end users or to app-store reviewers.

3. Reporting abuse

If you become aware of content or activity that violates this AUP, please report it to [email protected]. For copyright infringement, please use the process described in our Copyright Policy at choicely.com/copyright. For security vulnerabilities, please use the process described in our Vulnerability Disclosure Policy at choicely.com/security.

4. Enforcement

We may, but are not obligated to, monitor use of the Services for compliance with this AUP. If we believe a violation has occurred, we may, with or without notice, take any action we consider appropriate, including:

Removing or disabling access to specific content, projects, prompts, or AI Output.
Restricting features, throttling rate limits, or suspending the AI Builder for an account.
Suspending or terminating accounts and ending the Agreement.
Reporting to law enforcement or other authorities where required or appropriate.

Severe or repeated violations may result in immediate termination without refund. Where time permits and the violation does not pose an imminent risk, we will try to give you an opportunity to cure the violation before suspending or terminating your account.

5. Cooperation with legal process

We will respond to valid legal process and lawful requests from authorities. We may notify affected users where permitted by law, except where doing so could compromise an investigation or pose a risk to safety.