Terms of Service | Choicely

Effective date: April 20, 2026

These Terms of Service (“Terms”) form a binding agreement between you and Choicely (“Choicely”, “we”, “us”, or “our”). They govern your access to and use of the Choicely website at choicely.com, the Choicely platform, the Choicely AI app builder, the Choicely SDKs, APIs, dashboards, and any related services (collectively, the “Services”). Choicely is a global service provider; details about the Choicely entity contracting with you are set out in Section 18 (Contact).

By creating an account, accessing, or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

If you are using the Services on behalf of an organization, you represent that you have authority to bind that organization, and “you” refers to that organization.

1. The Services

Choicely provides a no-code and low-code platform for building, publishing, and operating native iOS and Android applications, as well as websites. Choicely also provides infrastructure for engagement features such as polls, contests, votes, push notifications, and content management.

As part of the Services, Choicely offers an AI-powered app builder (the “AI Builder”) that lets you describe an application or feature in natural language and receive generated React Native components, configuration, content, and other artifacts intended to run on the Choicely infrastructure (“AI Output”).

The Services may evolve over time. We may add, modify, or discontinue features, and we may impose usage limits, quotas, or rate limits in our reasonable discretion.

2. Eligibility and accounts

2.1 Age

You must be at least 16 years old (or the minimum age required to consent to data processing in your country, whichever is higher) to use the Services. If you are under 18, you may use the Services only with the involvement of a parent or legal guardian.

2.2 Account registration

To access most Services you must create an account and provide accurate, current, and complete information. You are responsible for safeguarding your credentials and for all activity that occurs under your account. You must notify us promptly of any suspected unauthorized use.

2.3 Suspension and termination

We may suspend, restrict, or terminate your account or access to any Services at any time if we believe you have violated these Terms, applicable law, or our acceptable use rules, or to protect the Services, our users, or third parties.

3. Plans, fees, and trials

Some Services are offered on paid plans, including subscriptions, usage-based plans, and prepaid credits for AI Builder usage. Pricing, features, and limits applicable to your plan are described on our website or in your order form. Unless otherwise stated:

Subscription fees are billed in advance and renew automatically for successive terms equal to the initial term until cancelled.
AI Builder credits are prepaid units consumed by AI Builder activity (such as generations, deployments, or model calls). Credits are non-refundable and may expire as described in the applicable plan.
Fees are exclusive of taxes, which you are responsible for paying.
Free trials and free tiers may be modified or discontinued at any time; abuse may result in termination.

If you do not pay when due, we may suspend the Services. You may cancel a subscription at any time effective at the end of the then-current billing period; previously paid fees are non-refundable except where required by law.

4. Your content and intellectual property

4.1 Customer Content

“Customer Content” means everything you submit to or generate through the Services, including prompts, instructions, designs, copy, images, video, code, datasets, configuration, and any AI Output you accept. As between you and Choicely, you (or your licensors) retain all right, title, and interest in your Customer Content, including the apps you build.

4.2 License you grant to Choicely

You grant Choicely a worldwide, non-exclusive, royalty-free license to host, copy, transmit, display, modify, and process your Customer Content as needed to (a) provide and secure the Services, (b) compile, build, and deploy your apps to the Apple App Store, Google Play, and the web, (c) prevent and investigate fraud or abuse, and (d) comply with law. We will not use your Customer Content to train general-purpose AI models that benefit other customers.

4.3 Ownership of AI Output

Subject to your compliance with these Terms, and to any third-party rights in underlying models, training data, or pre-existing components, Choicely does not claim ownership of AI Output that the Services generate for you. You may use AI Output for any lawful purpose, including in apps you publish to app stores or websites.

You acknowledge that AI Output may not be unique to you. Other users may receive similar or identical AI Output in response to similar prompts. You should not assume AI Output is original, copyrightable, or free of third-party rights without your own review.

4.4 Choicely’s intellectual property

The Services, including the platform, AI Builder, SDKs, templates, sample components, documentation, models we develop, and the look and feel of choicely.com, are owned by Choicely or our licensors and are protected by intellectual property and other laws. Except for the rights expressly granted in these Terms, no licenses are granted by implication, estoppel, or otherwise.

4.5 Feedback

If you send us suggestions, ideas, or feedback, you grant Choicely a perpetual, irrevocable, worldwide, royalty-free license to use them without any obligation to you.

5. Acceptable use of the Services and the AI Builder

You must use the Services responsibly and lawfully. You agree not to do any of the following, and not to use the Services (including the AI Builder) to:

Violate any applicable law, regulation, court order, export control, or sanctions program.
Infringe or misappropriate any third party’s intellectual property, privacy, publicity, contractual, or other rights.
Generate, host, or distribute content that is unlawful, defamatory, deceptive, harassing, threatening, hateful, sexually exploitative of minors, or that incites violence or self-harm.
Generate or distribute sexual content involving minors, non-consensual intimate imagery, or content that sexualizes real persons without consent.
Generate disinformation, deepfakes intended to deceive, or impersonate real people or organizations in a misleading way.
Build apps designed to facilitate weapons creation, cyberattacks, malware, gambling in jurisdictions where it is unlawful, or other high-risk illegal activity.
Build apps that provide medical, legal, financial, or safety-critical advice without appropriate human review, qualified expert oversight, and clear disclaimers.
Attempt to reverse engineer, decompile, or extract the source code, weights, training data, or system prompts of any model used in the AI Builder, except where such restriction is prohibited by law.
Use AI Output to develop or train competing AI models or app-builder products.
Submit prompts that intentionally bypass safety, abuse, or content filters, or that attempt prompt injection against Choicely or other users.
Probe, scan, or test the vulnerability of the Services, or breach any security or authentication measures, except as part of an authorized program.
Use bots, scrapers, or automated means to access the Services in a way that imposes an unreasonable load on our infrastructure.
Resell, sublicense, or make the Services available to third parties as a stand-alone offering, except as expressly permitted by your plan.
Misrepresent AI Output as human-created in contexts where doing so could mislead end users, regulators, or other stakeholders.
Upload personal data of others without a lawful basis, or upload special categories of personal data (such as health, biometric, or precise location data) where prohibited by your plan or applicable law.

We may, but are not obligated to, review prompts, AI Output, deployments, and Customer Content for compliance with these rules. We may remove content or block deployments that we believe violate these Terms, applicable law, or Apple’s, Google’s, or other distribution platforms’ policies.

6. Apps you publish; app store and website distribution

If you use Choicely to publish apps to the Apple App Store, Google Play, or other app stores, or to publish a website, you are the publisher of those apps and websites. You are solely responsible for:

Complying with the developer agreements, distribution agreements, content guidelines, and review processes of Apple, Google, and any other distribution channel you use, including the Apple Developer Program License Agreement, App Store Review Guidelines, Google Play Developer Distribution Agreement, and Google Play policies.
Owning and managing your developer accounts, signing keys, certificates, store listings, and metadata.
Providing accurate descriptions, age ratings, screenshots, and disclosures about AI features and any AI-generated content.
Providing your own end-user terms of service, privacy policy, and any other notices required for the apps and websites you publish, and for honoring user rights and responding to user inquiries.
Obtaining all consents, licenses, and clearances needed for content used in your apps, including any AI-generated images, text, or audio.
Complying with all applicable laws, including consumer protection, advertising, intellectual property, accessibility, and data protection laws.

Choicely provides infrastructure and tooling. We are not the publisher of your apps and we make no representation that any app generated or assisted by the AI Builder will be approved by any app store or be free of legal or technical issues. You are responsible for testing, reviewing, and validating each release before publication.

7. Third-party services and AI subprocessors

The Services rely on a small set of third-party providers. Which providers process your data depends on which features you use.

7.1 Core platform (no AI Builder)

If you use Choicely to build, host, and operate apps and websites without using the AI Builder, the primary third-party processor of your Customer Content is Google (Google Cloud Platform), which provides our underlying cloud infrastructure. We also use a limited number of operational providers for purposes such as payments, email delivery, analytics, and customer support; these are listed in our Privacy Policy.

7.2 AI Builder

If you use the AI Builder, the prompts, context, and resulting AI Output are additionally transmitted to and processed by third-party model providers (“AI Subprocessors”). Current AI Subprocessors are OpenAI, Anthropic, and Google. We may add or replace AI Subprocessors over time and will keep the current list available in our Privacy Policy.

AI Subprocessors handle prompts and outputs under their own terms and policies. We require them to apply appropriate confidentiality and security measures, and we contractually request that prompts and outputs not be used to train their general-purpose models.

7.3 Integrations in your apps

Apps you build may integrate further third-party services (for example, social login, analytics, advertising, payment, or messaging providers) at your option. Your use of those services is at your own risk and subject to those providers’ terms.

8. Beta and AI features

Some Services or features (including the AI Builder during its launch period) may be marked as “beta”, “preview”, “experimental”, or “early access”. Such features are provided “as is” for evaluation purposes, may change or be withdrawn at any time, may have additional limits, and are excluded from any service-level commitments.

9. Disclaimers regarding AI Output

THE AI BUILDER IS A PROBABILISTIC SYSTEM. AI OUTPUT MAY BE INACCURATE, INCOMPLETE, INSECURE, OR INFRINGING. YOU MUST INDEPENDENTLY REVIEW, TEST, AND VALIDATE ANY AI OUTPUT BEFORE RELYING ON IT, INCORPORATING IT INTO AN APP, OR PUBLISHING IT TO USERS.

Without limiting the foregoing, AI Output may:

Contain factual errors, hallucinated APIs, or non-functional code.
Reproduce, in whole or in part, content that is similar to existing third-party material, including code or copyrighted works.
Reflect biases present in training data.
Not satisfy app store policies, accessibility standards, or applicable legal requirements.

You are solely responsible for deciding whether AI Output is suitable for your purpose. Choicely does not act as your lawyer, designer, security auditor, or accessibility consultant.

10. Warranty disclaimer

EXCEPT AS EXPRESSLY STATED IN A WRITTEN AGREEMENT SIGNED BY CHOICELY, THE SERVICES, THE AI BUILDER, AI OUTPUT, AND ALL RELATED CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. CHOICELY DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND QUIET ENJOYMENT. CHOICELY DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, OR THAT ANY DATA WILL BE PRESERVED OR ACCURATE.

Some jurisdictions do not allow the exclusion of certain warranties; in those jurisdictions, the above disclaimers apply to the maximum extent permitted by law, and any mandatory consumer rights are not affected.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

CHOICELY AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, BUSINESS, DATA, OR ANTICIPATED SAVINGS, ARISING OUT OF OR RELATING TO THE SERVICES, THE AI BUILDER, OR AI OUTPUT, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
CHOICELY’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF (A) THE FEES YOU PAID TO CHOICELY FOR THE SERVICES IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED EUROS (€100).

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation, or, where you are a consumer, your statutory rights.

12. Indemnification

You agree to defend, indemnify, and hold harmless Choicely and its affiliates, officers, employees, and agents from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to: (a) your Customer Content; (b) any app you publish using the Services; (c) your use of AI Output; (d) your violation of these Terms or applicable law; or (e) your violation of any rights of a third party.

Choicely will give you prompt written notice of any claim, allow you to control the defense (with counsel reasonably acceptable to us), and provide reasonable cooperation. You may not settle any claim in a way that imposes obligations on Choicely without our prior written consent.

13. Termination

You may stop using the Services and close your account at any time. We may suspend or terminate your access at any time, with or without notice, including for any violation of these Terms or to comply with law. Upon termination, your license to use the Services ends, and we may delete your Customer Content after a reasonable period as described in our Privacy Policy. Sections that by their nature should survive termination (including ownership, disclaimers, limitations of liability, indemnification, and dispute resolution) will survive.

14. Changes to the Services and Terms

We may update these Terms from time to time. If we make material changes, we will notify you by reasonable means (for example, by email or in-product notice) before the changes take effect. Continued use of the Services after the effective date of the updated Terms means you accept them. If you do not agree, you must stop using the Services.

15. Governing law and disputes

15.1 Governing law

These Terms are governed by the laws of Finland, excluding its conflict-of-laws rules and the U.N. Convention on Contracts for the International Sale of Goods.

15.2 Venue

Any dispute arising out of or in connection with these Terms will be resolved exclusively by the District Court of Helsinki, Finland. If you are a consumer residing in the European Economic Area, you may also bring proceedings in the courts of your country of residence, and you have the rights granted by mandatory consumer protection laws of your country of residence.

15.3 Consumers in the EU

EU consumers may use the European Commission’s Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr to resolve disputes.

15.4 Customers in the United States

If you are using the Services from the United States, you and Choicely each agree that disputes will be resolved on an individual basis and that you waive any right to participate in a class action or class-wide arbitration. This Section does not deprive you of any non-waivable rights you may have under applicable law.

16. Export controls and sanctions

You represent that you are not located in, and are not a national or resident of, any country or region subject to comprehensive sanctions by the European Union, the United States, the United Kingdom, or the United Nations, and that you are not on any restricted-party list. You will not use the Services in violation of applicable export, re-export, or sanctions laws.

17. Miscellaneous

17.1 Entire agreement

These Terms, together with the Privacy Policy and any order form or product-specific terms, constitute the entire agreement between you and Choicely regarding the Services.

17.2 Severability

If any provision of these Terms is held unenforceable, that provision will be modified to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

17.3 No waiver

Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision.

17.4 Assignment

You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets.

17.5 Notices

We may give notices to you by email, in-product messaging, or by posting on our website. You may give notices to us at the contact details below.

18. Contact

The Choicely entity that contracts with you is Choicely Oy, a company registered in Finland (business ID 2761779-3). You can reach us at:

Email: [email protected]

Web: https://www.choicely.com

Choicely Terms of Service