1. Describe your shop
Your stores, your ranges, the offers you run and how customers buy today. Plain sentences are enough.
You don't need to hire an agency to give your shop its own app. Describe your store — the ranges, the offers, how customers buy today — and Choicely builds a native iOS and Android app in minutes. The catalogue and offers you edit yourself; checkout stays where it already works.
Choicely generates real native code for iOS and Android — not a website wrapped in an app shell.
One project maps to both the App Store and Google Play; the Publish Assistant guides the submission to both.
Your webshop opens inside the app, or a connected store sells through its own checkout — orders land where they do today.
Add a new line, change a price or launch a campaign page and it is in the app as soon as you save — no app-store review in between.
Tell regular customers about new arrivals, a sale or a members' evening, straight to their phone.
The same native platform behind this builder powers fan apps for some of the world’s biggest live-audience events.
Your stores, your ranges, the offers you run and how customers buy today. Plain sentences are enough.
Add your photos and colours, build the catalogue and campaign pages, link your webshop and set up members' offers.
The Publish Assistant prepares your App Store and Google Play listings, pre-checks them against Apple's and Google's review rules and guides you through submitting under your own developer accounts.
Retail app development usually means a commerce build: a native cart, stock sync, a POS integration and a project budget to match. Many shops need something quicker — a branded app that carries the catalogue, the offers and the regulars, while checkout stays where it already works. Choicely starts from your description: the AI lays out product categories, campaign pages, your stores with opening hours and a map, and a news feed. Your shop in a native app, ready to submit to the stores in days.
New lines, prices, lookbooks and campaign pages live in Studio. Change them and the app updates as soon as you save — no app-store review and no developer in between. The weekend sale goes up on Friday and comes down on Monday, and you do both.
There are two honest routes. Connect a Shopify store and customers buy through Shopify's own checkout — see Shopify to mobile app. On any other commerce platform, your webshop opens inside the app as a web screen and the order goes through the checkout you already run. Choicely has no cart of its own.
Stock levels and click-and-collect live in your POS, webshop or inventory system, not in Choicely. A custom screen can show live stock levels from that system's API natively in the app, with your API keys kept on Choicely's servers. The simpler route: its web page — a store-stock lookup, a collection booking — opens inside the app. The app shows them; it does not keep its own copy of your stock or take collection orders itself.
Give regulars a members' section behind login with their own offers, send a push when a members' evening opens, and put a QR code at the till that opens the offers screen. Choicely has no points or stamp-card engine; if you already use a loyalty provider, its page opens inside the app.
What it does:
What it does not do:
See what each plan includes on pricing.
"Despite Choicely being a no code platform, we got a fully tailormade app that matches our needs and our brand. Making improvements is quick and easy. We can focus on engaging our fans!"
"This product is clever and intuitive and can fulfil our needs for a responsive app built on native platforms. For the price, it is remarkable technology."
"With the help of Choicely, the app allows the Dancing With The Stars universe to expand and lets the audience really dive into an exclusive world of content and engaging features."
"The Choicely app is like a Swiss army knife for us, a multipurpose instrument.
Not only will it dramatically change the way voting is concluded on our entertainment programmes, and make sports broadcasts more fun and engaging, but will also become one of our most important channels for listening to what our users have to say."
Choicely turns a description of your shop into a working native iOS and Android app, without code and without hiring an agency. It is your shopper app: catalogue, offers, stores and push for regulars, with checkout left in the webshop or store you already run.
You build and preview for free (150 credits every month, no card); publishing to both stores is the paid step, starting at Premium $25/month. See pricing and how publishing works.
Satisfaction among the Choicely customers
Countries with users using a Choicely App
Reviewed on G2.com
Countries with customers using the Choicely App Builder
| Hire an agency | A commerce platform’s app builder | Choicely | |
|---|---|---|---|
| First working version | After discovery, design and build | After connecting your store | Minutes, from your description |
| Cart and checkout | Built per project | Native to their platform | Your existing checkout, inside the app |
| Catalogue, offers and push | Built per request | Within their template | Built in, edited by you, live |
| Whose app it is | Depends on the contract | Depends on the platform | Yours, under your own developer accounts |
| Cost shape | Project fee plus maintenance | Platform subscription | Free to start, from $25/month |
When a webshop app suits you better. If the whole app is transactional commerce — a native cart, saved payment details, stock and order history in one place — a webshop app from your commerce platform, or an agency build, fits better. Choicely fits when the app is your shop's own channel: catalogue, offers, stores and regulars, with checkout left where it works. Want a number for an agency build? Try the mobile app cost calculator.
Choicely prices from choicely.com/pricing, read 2026-10-23. No third-party prices are quoted. Choicely is the publisher of this page.
With an agency, a retail app is a project, and a native cart with stock and POS integration is the larger end of it. The mobile app cost calculator gives an estimate. With Choicely you build and test for free; paid plans start at $25 a month, plus Apple's and Google's own developer fees when you publish.
A mobile app a shop gives its customers: the catalogue, offers, store locations and news, with push notifications to bring regulars back. Some retail apps also carry a native cart; a Choicely app keeps checkout in your webshop or Shopify store.
Yes. You describe your shop in plain sentences, Choicely's AI builds the first version as a native iOS and Android app, and you edit it yourself in Studio. If you want it done for you, Choicely Enterprise can build it with your team.
Not every shop does. An app earns its place when you have regulars to reach — new arrivals, sales and members' evenings by push, and offers they open on their phone. If customers buy from you once a year, your webshop may be enough.
Yes, through checkout you already have. Connect a Shopify store and customers buy through Shopify's checkout, or open your existing webshop inside the app. Choicely has no cart or payments of its own.
Yes, from the systems that already hold them. Custom screens can show live data from your own systems' API, such as stock levels, natively in the app; your API keys stay on Choicely's servers. The simpler route: if your webshop or inventory system has a page for store stock or collection, it opens inside the app. Choicely does not keep its own stock or take collection orders.
With members' offers and push, yes: a members' section behind login with its own offers. Choicely has no points or stamp-card engine; an existing loyalty provider's page can open inside the app.
The Publish Assistant prepares the App Store and Google Play listings, pre-checks them against Apple's and Google's review rules and guides you through submitting under your own developer accounts. Publishing starts on the Premium plan at $25 a month, plus Apple's and Google's own developer fees.
Yes. One app lists every store with its own opening hours, map and contact, and one push reaches customers of all of them.