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In large tournaments good communication tools come in handy. Here's how one of the largest junior football tournaments in Europe uses their mobile app.
When you’re hosting a football tournament for over 20 000 junior players, their families and fans, there are a lot of moving parts. In that setting, good communication tools come in handy.
Here’s a look into our collaboration with Helsinki Cup, one of the biggest junior football tournaments in Europe, and how their mobile app became the number one source of information for the tournament attendance.
We started working with the Helsinki Cup team in the spring of 2020. The tournament had used a different app in 2019 but it didn’t serve the tournament’s needs anymore. The management chose Choicely’s mobile app for its diverse features, and the amount of flexibility that comes with the app builder. Choicely team built the app for Helsinki Cup in the spring, well in time for the tournament in early July.
The new Helsinki Cup app was a huge hit during its first year, as it was downloaded over 3 times more than the old 2019 app. It racked up an impressive 17 000 downloads and had an average usage time of 9 minutes and 30 seconds. It ranked first in App Store and Google Play Sports app listing 24 hours after the app launch. In the post tournament survey 74% of the participants said that the app was their primary source of information regarding the tournament, compared to the old app with only 40% favoring it in 2019.
Why did the attendees like to use the mobile app? Some reasons include:
On top of serving the attendees, there are also a number of reasons why the app is so useful for the organizers:
This way the mobile app truly helps the whole tournament ecosystem connect before, during and after the intensive event.
Learn more about sports event apps.
Both the tournament and the app have seen growth in numbers during the three years of our collaboration.
For Helsinki Cup, 2022 was their biggest tournament in its 46-year history with 5140 teams attending.
In 2022, the mobile app had:
During the three years of the app has cemented its position as the most important communication channel, reported by the attendees. The app is popular among the users, and the information about the app has spread fast.
Kirsi Kavanne, Helsinki Cup CEO says:
"We at Helsinki Cup have been extremely satisfied with the mobile application. In my opinion it is straightforward, customer-friendly, easy to use and convenient to update.
Parents of children participating in Helsinki Cup also agree, according to the feedback we’ve received. Our annual visitor survey indicates that the Helsinki Cup mobile application has very quickly become the most important channel for following the tournament and getting news updates related to it.”
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