Apps are all about keeping the users engaged, and there are multiple ways to reach your engagement goals.
Here are the things to look into:
- Design an engaging app in the first place
- Activate users with push notifications
- Captivate users with engagement features
1. Design an engaging app in the first place
User engagement should be in your focus already in the beginning, when designing your app. What’s the purpose of your app, how does it look, and how does it serve your users. These elements are the foundation of your app, and how engaged your users will be. The app and its content need to be useful, interesting or entertaining for its users.
2. Activate users with push notifications
Push notifications are the superpower of apps; that’s how effective they are at activating users. Use the push notification feature regularly, by scheduling and planning updates in advance, as well send immediate notifications with time-sensitive information. You’ll see a peak in the active users count in your Analytics.
3. Captivate users with engagement features
Apps can have a whole host of features that keep users engaged and entertain them, such as: voting, surveys, ratings, battles, gamification features, maps, VR or AR features, chatbots, and so on. Each have their own purpose and strengths, and it’s worth looking into this toolbox. Also, don’t forget user monetization features!
There – now rinse and repeat!
Engaging your app users is a continuous process that pays dividends to you as an app owner. The worth of your app, as well as the monetization potential, lies in your users and their engagement.
Here's a comprehensive blog article on increasing mobile app engagement.