Now that your app is complete, it’s time to launch it!
A successful app launch consists of using multiple channels in tandem. When you tap into your existing audience, you’ll maximize your odds of success as you reach the audience that’s the most engaged with you already.
Follow these steps:
- Establish app store listings and website visibility
- Make the most out of your social media reach
- Invite people to use your app across your channels
1. Establish app store listings and website visibility
Create listings in the app stores and optimize them around keywords that are relevant to your app. Encourage users to leave reviews of the app. Create an app page on your website, link to the app stores, and optimize these pages for search engines as well. Showcase the app visibly on your website, starting from your home page.
2. Make the most out of your social media reach
Promote your app in your existing social media channels. You can boost your social media updates with paid advertising, to ensure your app promotion gets seen. Also encourage your employees to promote the app on their personal social media accounts.
3. Invite people to use your app across your channels
Promote your app via whatever online and offline channels you have at your disposal. For example, you can promote your app to your email list, and have the app in the email signatures of your employees. If you organize events, make the app a staple of the event experience and promote it tirelessly.
Now your app is out there. It’s time to start following how many users you got from Analytics, and activate them to use your app.