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How to make money with apps
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By
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Free App ROI Calculator
www.choicely.com
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Welcome to Choicely's App ROI Calculator!
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Use this Google Sheet to
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✅ Estimate the total revenue for the monetization models chosen for your app (the 1st tab)
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✅ Compare costs between app developers (2nd tab)
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✅ Calculate profit & ROI potential of different app developers (3rd tab)
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✅ Estimate all these numbers specifically with Choicely on a simple one-pager that
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doesn't require you to fill the previous tabs (4th tab)
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Make your own copy of the file by clicking "File -> Make a copy" ✅
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Fill in your data on the green background
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NOTE: Values on orange background are brought from elsewhere (Change them at your own risk!)
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Start by defining your currency & estimating the monetization potential of your app.
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Define your currency
$
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First, fill these background values
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Active unique users per month
10 000
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Average sessions per user per month
3
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Average sessions duration
3
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Total time spent in the app
90 000minutes
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App Monetization Models: Total Revenue
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You'll find the potential revenue from all monetization models added up in the table below.
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The values and calculations for the monetization models are below this section.
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Choose which models to include in the total revenue by filling in 1 (on) or 0 (off).
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Monetization model
Revenue per month
On / off *
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App as an advertising platform
1800$1
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Sponsorship2 700$0
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In-app purchases
2 500$0
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Freemium with upgrades to paid content
4 000$0
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Subscription800$0
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Loyalty app / Sports Fan app
5 000$0
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Ecommerce4 000$0
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Ticket sales4 000$0
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Lead generation
2 500$1
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Physical store app
16 000$0
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TOTAL REVENUE PER MONTH
4300$
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* On / off: Enter 1 to include the monetization into the total. 0 to exlude it.
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Change the values below this section to get tailored results
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App Monetization Models
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App as an advertising platform
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Revenue Per Mille (RPM)
5$
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Total time spent by app users per month (in minutes)
90 000
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Ad impressions per minute
4
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Ad impressions per month
360 000
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RESULT: Revenue per month
1800$
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* Note: The RPM varies a lot by the type of ads you are showing. The RPM values for banner ads are significantly lower than for interstitial or especially rewarded videos. Ads per minute also vary: banner ads can be shown more often than rewarded videos.
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Sponsorship
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Active unique users per month
10 000
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Revenue for the main sponsor of the app
1 000$
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Eg. Splash screen + 5 placements
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Highlighted Sponsor #1
500$
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Highlighted Sponsor #2
200$
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